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New Online Course Available Now
Following up on the first half of the Luxury Automotive Strategy and Marketing online course published a while back, the second half is now available on Udemy at the link HERE. As for the previous one, this course too is thought for enthusiasts and...
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Marketing Racing #13: Bentley brings the Christmas Decorations in 2021
With the holidays approaching, a lighter theme seems due. So, here is a follow-up on the 2020’s video about Christmas-related automotive social media marketing campaigns and YouTube videos. For the second year in a row, Bentley published a Christmas...
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Marketing Racing #11: Bentley and Fanatec unite Real and Virtual Motorsport
It is from last week, an important announcement by Bentley regarding a further step into the world of e-sports with a unique initiative and the collaboration with an extremely active player within the sector: Fanatec. But first, let’s see what has been...
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Marketing Racing #9: Rimac Social Media Strategy: Mate and his Technology
Rimac is the latest success in the luxury automotive industry, and in just 10 years distinguished itself for being an extreme innovator with its high-performance electric powertrains as well as other correlated technologies. As Mate Rimac stated during...
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Marketing Racing #2: Bentley bets on sustainability as it turns 100 years old
Differently from the example of marketing strategy analysed in the previous article, this one might seem less ‘unexpected’. It is noteworthy nonetheless for the range of business aspects it involved and ultimately for its daring commitment, which was...